Deen Brothers, the business founded in 1940 by Deen siblings - S.M.M. Shareef Deen & S.M.M Nazeer Deen, was a prominent business in Matara at that time and later experienced a down turn with the social issues during 1970s.
Having left his secondary education at St. Aloysius’ College Galle who had had primary education at St. Mary’s Convent Matara , Mr. M N M Najeeb Deen , the present Managing Director took a challenging decision and joined the crumbling business in 1977 with a determined mind. His sole intention was to breathe new life into the business. His energized and vigorous youth, at the age of 17, was going to give a new facelift to the business. With many development projects those functioned at Matara , at that time, and through his intervention the business managed to get involved in those projects. They supplied materials to Balast Nedam , the company which was entrusted the construction of University of Ruhuna. The business secured many supplying contracts to Begferast who involved in Nilwala River Project and other projects like Nilwala College of Education, Akuressa, Road Development Authority, Lunugamvehera Project and other mega projects like Gam Udawa.
The business which recorded a gradual success was converted to a Limited Liability company, in 1982 of which Mr. M N M Najeeb Deen was the Managing Director.
As one of his own concepts, the Managing Director with a focus on self employed category in 1990 ventured into deal with industrial ,